Today we can have a website for almost anything. But for some reason, about 30-40% of small businesses have been slow to get online. In surveys, many business owners say they don’t have the skills, time or money to build a website.
But a surprising number say they don’t need a website in the first place, either because it’s not required or because they use social media. However, that idea is changing quickly, especially as the coronavirus makes running a business more difficult.
Now more than ever, users want to be able to find information about you from your company website. Most consumers do research online before making a purchase, even if they are going to buy something at their local store. If you don’t have a website, it gets the message that your business is stuck in the dark ages, that you’re no longer open, or that you’re not interested in finding new customers — and those are definitely not messages you want to send!
User reviews and comments on other sites are great, but shouldn’t you have the final say on how your company is presented to the public? Having a website for your company instantly creates an official online presence so you don’t have to rely on others talking about you. And you can make it look exactly how you want, with your own logo and company branding.
Consumers are learning to be smart enough when researching online. In fact, 75% will judge your credibility based on your website design. That’s why it’s so important to have a modern, up-to-date website with the right domain name and other credibility indicators. A website also shows that you are open for business in a time of great uncertainty.
A website is not only for finding customers worldwide, it is also an essential tool for attracting local customers. Many searches on Google are people looking for something right near them. This is especially true for mobile phone users who may be looking for a store, restaurant or other service while on the go. If you don’t have a mobile-friendly website, you’re missing out on attracting those visitors when they’re right in your neighborhood.
Many small businesses that don’t have a website still rely on Yellow Pages or traditional advertising to get their name out there. But is buying an ad in an increasingly expensive directory the best investment, especially if you’re trying to reduce business costs? Websites cost much less than in the past and give you a wider reach than regular advertising.
WordPress is an excellent CMS (Content Management System) platform for creating various websites (blog, online store, business websites). It has the largest share worldwide and is trusted by the largest companies. Designed with usability and flexibility in mind, WordPress is a great solution for both large and small websites.
The Domain Name is the address of your website that users type into the URL bar of the browser to visit your website. Simply put, if your website was a home, then your domain name would be its address. Choose the Domain you want and we will register it. Also based on the Domain Name, we can create corresponding emails, such as info@, support@ etc.
SEO stands for “Search Engine Optimization” which is the process of getting traffic from free, organic, editorial or natural search engine results. Its goal is to improve your website’s position in search results pages. Remember, the higher the site appears, the more people will see it.
Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website. It allows website owners to analyze their visitors, with the aim of interpreting and optimizing website performance.
SSL (Secure Sockets Layer) provides a secure channel between two machines or devices operating over the Internet or an internal network. A common example is when SSL is used for secure communication between a web browser and a web server. This converts a website address from HTTP to HTTPS, the ‘S’ stands for ‘secure’.
Websites that are not responsive are ignored by Google. As more than half of online business searches are initiated from mobile devices such as smartphones or tablets, if your website is not responsive, it will be one of the main reasons for the drop in direct traffic. That is why we design in three dimensions, desktop, tablet and mobile.
Are you ready to put your idea into practice?